Creating your Digital Marketing Strategy Seminar
The insights, guidance, and tools to help marketers identify the most appropriate mix of digital tactics to achieve their goals
Developing a marketing strategy that successfully incorporates digital media and technology is essential to organizations today. The challenge is that the digital landscape and consumer behaviour is evolving so quickly and dramatically that it can be difficult to keep up. The purpose of this seminar is to provide marketers with practical guidance and strategic tools to help navigate through these changes, and identify the most effective ways to incorporate digital touchpoints and tactics into their marketing strategies and plans.
You Will Learn:
- How recent changes in digital media and technology are impacting consumers and marketers today
- Key challenges and opportunities these changes are creating for Canadian marketers
- An overview of the digital marketing toolbox and the relative strengths of different digital tactics
- A set of guiding principles for creating successful digital marketing programs across all tactics
- Strategic tools and practical guidance on how to get started and ‘connect the dots’ in digital
Key Take-Aways
- Up-to-date knowledge of how the digital marketing landscape is evolving in 2015, with relevant Canadian data points
- An understanding of the key digital marketing tactics that should be considered for marketing planning, including best-in-class examples
- A set of strategic tools and resources to use immediately in your organization to help make better digital marketing strategy decisions
Who Should Attend
- Marketing managers and brand managers
- Agency account management professionals
- Brand communications specialists
- Entry- to mid-level managers
- Any marketing professional interested in increasing their Digital Marketing IQ
Instructor:
Tim Dolan- Principal, Kickframe
Date:
April 15, 2015
Time:
9:00 a.m. – 4:30 p.m.
Location:
The Advocates’ Society
Education Centre
250 Yonge Street
Suite 2700
Toronto, ON
Rates:
CMA Member: $645 | Regular: $845
CMA Member, Team*: $595 | Regular, Team*: $795
*Three or more registrations must be received at the same time.
