AMA Presents: The Intersection of User Experience & Marketing

Curated By MTI Staff on March 31, 2015

Customers are interacting and talking about brands like never before. As part of that discussion, companies are realizing that a great user experience (UX) is an important component of the customer journey. As organizations look for ways to effectively make UX a part of their operations, they face a number of challenges, including:

• Gaining greater buy-in from the executive level

• How they can more effectively align with marketing

• How marketing and UX can work together to create value

for the business and the customer

• Ensuring greater relevance within the whole organization

During this panel discussion, our team of experts will discuss their experience on how to ensure marketing and UX can have alignment and how to effectively implement these programs in your organization.

Our expert panel:

Moderator:

Morag Johnston, UX Strategist, Consultant and Coach

Panellist:

Shannah Segal, Principal, Usability Matters

Andrew Chak, Sr. Director, User Design & Experience, Rogers

Deepika Malik, Head of Experience Design, Home Depot

Raja Shankar, Director, Digital Planning & Analysis, Scotiabank

Schedule:

Wednesday April 22, 2015

7:30–8:00am – Registration, breakfast and networking
8:00–9:00am – Roundtable discussion and Q&A
9:00–9:30am – Closing remarks
9:30–10:00am – Networking