What is ESG & Why Reputation Matters
Want to build a resilient brand? Don’t miss your chance to attend AMA Toronto’s event to learn from legendary marketers about why Reputation Matters in building and maintaining a successful personal and professional brand. Taking place 6PM on November 2nd on the Waterfront at George Brown College’s new downtown Waterfront Campus. Register Here
The digital era has invited a whole new way of showing ourselves to the world, one that’s rife with complications for individuals and businesses alike. When you’re doing business with someone in another province or on the other side of the globe, sometimes your reputation is all you have. It’s in your best interest to curate a positive reputation and make it the best it can be.
Reputation has both tangible and intangible impacts. For businesses, these range from customer trust to sales, consumer loyalty, and market share. Online spaces have created more “touch points” than ever before: blogs, social media sites, review sites, and so on. This environment is one where consumers can easily discover and discuss brands. This drives brand recognition—but beware! Recognition can have a dark side. People might be talking about your brand, but they could be talking for all the wrong reasons.
Now that you have a better understanding of why it’s so important, it’s time to take action! Join us in-person on November 2, for a riveting panel discussion on reputation management featuring accomplished speakers from Canada’s Marketing Hall of Legends. Discover how you can effectively review your brand’s current reputation and the processes you can use to manage it. Learn how to put together an action plan to improve it and walk away feeling more confident and proactive in your approach.
Your customers, employees, and bottom line will appreciate it.
Join American Marketing Association (AMA), Toronto , Canada’s Marketing Hall of Legends, and presenting sponsor Zulu Alpha Kilo for the next Legendary Leadership Series event on November 2nd, 2023, on the Waterfront at George Brown College’s new Waterfront Campus.
Our panel of speakers includes:
✅Lori Davison, Hall of Legends Jury & brand strategist behind the SickKids VS. campaign, CMO at Royal Ontario Museum, current CSO at Diamond
✅Rem Langan, Legend & former CMO at McDonalds, former CEO at Ronald McDonald House Charities
✅Nancy Marcus, Legend & Senior Consultant at Kruger Inc.
✅Alan Middleton, Legend & Author, former Executive Director at Schulich Executive Education Centre
✅Ken Wong, Legend & Distinguished Professor of Marketing and Business Strategy at the Smith School of Business, Queen’s University
Thank you to our partners, The Globe and Mail Lulu Marketing Communications Inc., George Brown College
In addition, with a paid ticket, you will receive a free copy of the book ‘REPUTATION MATTERS, Why Branding & PR is Not Enough,’ by Alan C. Middleton, Ph.D. The book is valued at over $13.
SPEAKER DETAILS:
Lori Davison
Chief Strategy Officer, Diamond.
Until recently Chief Marketing and Communications Officer for the Royal Ontario Museum in Toronto, she has spent her career both agency and client side, unlocking the potential of large, dynamic brands like RBC, TD Bank and SickKids.
Prior to ROM, Lori served as Head of Brand Strategy at SickKids Foundation where she led the visioning and development of the ground breaking SickKidsVS brand platform, which has become a global example of best practice for the healthcare sector and succeeded in driving $1.5 Billion in fundraising revenue during her tenure.
Lori is a recognized leader in the North American brand and advertising industry. She is a known champion of compelling creative ideas with work awarded in every major international advertising show, including a career total of 20 Cannes Lions and 42 shortlists among which is Canada’s first Black Lion for Advertising Effectiveness as well as 2 shortlists for Grand Prix Lions. Most recently, the SickKids case study won Gold at the 2022 IPA Effectiveness Awards, and ROM Immortal was recognized among the top 13 campaigns in the world by LLBOnline
Lori was named Canada’s 2017 Marketer of the Year by the Canadian Marketing Association and 2018 Top Marketer of the Year by Strategy Magazine.
Rem Langan
Strategic Business Consultant and former CMO, McDonalds
Rem Langan is an accomplished and successful marketer with over 35 years of experience in executive management, marketing and communications in both the business and the Not-for-Profit sector. Currently, he acts as consultant to companies and not-for-profit organizations on a variety of issues and areas.
As Chief Marketing Officer for McDonald’s Canada, Rem directed all financial and human capital related to marketing and communications, overseeing annual marketing budgets well in excess of $200 million, while providing direction for all advertising and communications activities across Canada. Additionally, Rem was responsible for leading McDonald’s sports marketing partnerships including relationships with the NHL, NBA and Olympics.
As President, CEO of Ronald McDonald House Charities of Canada, he set the strategic direction of the organization leading the development and execution of all internal and external fundraising initiatives including the creation of the McDonald’s 10 Cent Happy Meal program, which has raised close to 100 million dollars in Canada since 2004.
Rem first worked in the advertising business both in Canada and Australia and eventually for McDonald’s in Europe. Where he was responsible for McDonald’s System of Europe Pan European approach to McDonald’s marketing and communication efforts. This saw him part of the expansion efforts of McDonalds into 19 new countries.
Rem was also a member of McDonald’s Canada management team that was responsible for McDonald’s initial entry into the Soviet Union. During his time at McDonald’s, they received numerous awards including Marketer of the Year Award from Marketing Magazine. Individually he was recognized as President’s Award Winner, Patron’s Award Winner and as an Ad Age New Product Innovator.
Over the years Rem has been an active board member of numerous charities including Variety Village, Parachute Canada, Canadian Paralympic Committee, the Toronto 2015 Sport Legacy Fund, Ontario Workplace Safety & Prevention Services, POV as well as a founding board member of The Petro-Canada CareMakers Foundation and the Impakt Foundation for Social Change.
Nancy Marcus
Senior Consultant, Kruger Inc.
2020 INDUCTEE
Nancy Marcus is one of Canada’s most recognized marketing professionals in the consumer packaged goods (CPG) industry. Her keen strategic insights and superior, bold marketing innovations have made her an award-winning influencer for more than 40 years. She has had tremendous impact on how companies market their products in the CPG industry working collaboratively and cross functionally within the organization.
Nancy has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VPs to have a seat at the executive level. Most recently as Chief Marketing Officer at Kruger Products, she was the only female on the KPLP Management Team for more than a decade. Nancy has successfully contributed to the changing CPG landscape by redefining how companies embrace marketing to deliver bottom line profitability.
Her keen insights and intuition position her as a “change agent” by demonstrating how brands can talk to a consumer from a women’s perspective with intelligence and respect. By applying this strategy, she has gained prominence as a brave marketing pioneer by developing breakthrough marketing and trade strategies within the dynamic grocery environment and her credible longevity has contributed to the success of KPLP as Canada’s brand powerhouse and market leader in the consumer tissue industry.
Since the beginning of her career, Nancy has helped to redefine the role of women in the industry. In each of her roles at various companies, Nancy has demonstrated that women can overcome obstacles, accelerate business growth and reach their personal aspirations. Her passionate entrepreneurial spirit, combined with her commitment to leading a balanced lifestyle and raising a family, is inspirational and demonstrates Nancy’s exemplary hard work and dedication to overcoming hurdles and reaching her goals.
A recipient of the 2014 Top 100 Most Powerful Women Award and the Star Women in Grocery 2014 Award, Nancy has been an active and dedicated participant in the industry and community, particularly those focused on the advancement of women in the workplace and nurturing and mentoring countless young professionals, providing valuable insights on how to flourish in the CPG industry.
She is a member of the WXN Wisdom Top 100 Mentoring program and has trained and mentored many young professionals, providing valuable insight on how to navigate, grow and succeed in the CPG and marketing industry.
Alan C. Middleton (Moderator)
Author & former Executive Director, Schulich Executive Education Centre
2005 INDUCTEE
SCHULICH SCHOOL OF BUSINESS, YORK UNIVERSITY
I believe that being customer- and consumer-centered in business is the foundation for achieving business success inproviding goods and services that are of benefit to those customers and consumers. I found this profoundly democraticand humbling. Arrogance and missteps in business come from either ignoring this or in believing that the businessperson is in some way superior to the customer.”
Dr. Alan Middleton was born and educated in London, England, Alan Middleton graduated from the London University with a B.Sc. Honours Sociology.
He began his career at J. Walter Thompson advertising agency in London. He subsequently moved to Toronto and ultimately assumed the role of President at JWT subsidiary Enterprise Advertising and JWT Japan before being appointed Executive Vice President and a Board Director of the worldwide company.
After leaving JWT, Alan earned his Ph.D. in Business Administration specializing in marketing at York University’s Schulich School of Business. He served initially as assistant professor of Marketing and Associate Director International Executive Development at Schulich, he later assumed the role of Executive Director, Division of Executive Development. Currently, Alan serves as a marketing consultant for a range of clients including Bell Canada, Manulife Financial, Molson International, Pfizer Warner-Lambert and Quaker Canada.
“Marketing requires discipline, creativity, and accountability. It is a tough blend to get right. We have too often seen creativity for its own sake with no impact on results, we have too often seen discipline overwhelm a creative spark, and very rarely has marketing accepted responsibility for measurable business results.”
Alan has worked successfully with an enormous range of marketing and advertising professionals in a career which has seen his insightful and practical analysis adopted by professional marketers and students of the profession.
Alan is a co-founder of the Canadian Advertising Success Stories (‘Cassies’). He has also published several written works including “Advertising Works” co-authored with John Dalla Costa and the report on “Improving Marketing Communications Organizational Effectiveness” for the Association of Canadian Advertisers.
Ken Wong
Distinguished Professor of Marketing and Business Strategy, Smith School of Business, Queens University
2006 INDUCTEE
QUEEN’S SCHOOL OF BUSINESS
Ken Wong is a faculty member at the Queen’s University School of Business in Kingston, Ontario, where he has held both teaching and administrative positions. He received his B.Comm. in 1975, and later his MBA from Queen’s, prior to a period of doctoral studies at the Harvard Business School.
In addition to his degree and non-degree teaching at Queen’s, he has also taught in degree programs at Carleton University, Radcliffe College, Cornell and Harvard’s Continuing Education Program, and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta. He is the coauthor of Basic Marketing, one of the leading introductory textbooks in Canada.
In his most recent administrative assignment at Queen’s, he was a principal architect of the ‘MBA for Science & Technology,’ Canada’s first full-time degree program to operate completely outside of government subsidy, for which has was featured in an April 1994cover story in Canadian Business. (In its first seven years, this program was rated Canada’s #1 MBA by Canadian Business, and #1 among non-U.S. MBAs by Business Week magazine for the last two years).
As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. His current research focuses on devices that assist organizations in becoming more ‘market-oriented’ and in enhancing their ‘marketing productivity.’
Ken has served as a marketing and strategic-planning consultant to a wide range of private corporations in such industries as financial services, pharmaceutical, telecommunications, technology and mining. He has also served as a Strategic Advisor to the Ontario Ministry of Education and Training; on various local, provincial and federal government task forces; and on the Community Editorial Board of the Kingston Whig-Standard newspaper.
He is a frequent speaker and facilitator in conferences and executive development programs around the world, having worked with many of the most recognized names in Canadian business, as well as a variety of public agencies and associations. He writes the ‘Forethought’ monthly column in Marketing, and has also written for the Financial Post and the National Post.
Ken often assists on judging panels, most recently for the 2005 Canadian ‘Best 50′ competition (excellence in management), the 2004 ‘Canadian Entrepreneur of the Year’ and the 2001 Cassies (advertising).
He is former Chairman of the Board, PBB Global Logistics Inc and a member of a number of other Advisory Boards and Boards of Directors.
As a teacher, he has received numerous awards for his courses in strategic planning, marketing and business strategy. In 1998 he won the Financial Post’s Leaders in Management Education award, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs. He is listed in the Canadian Who’s Who, and the International Who’s Who of Business Professionals.
EVENT PARTNERS:
