MTI

All posts tagged "Mitch Joel"

  • Is the Publish Button Evil?

    The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier than the sword.” There is no...

  • Email. You’re Doing It Wrong.

    I suck at email. I think. It’s a form of technology and communication that fascinates me. Fundamentally, email hasn’t changed that much since it was...

  • As Digital Infects Nature

    What will the future hold for our physical spaces? That – in particular – is one of the biggest questions that businesses will to ask....

  • How to Think About Mobile Advertising

    Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that...

  • The Upcoming Consumer (Looks Nothing Like the Consumer We Knew)

    The consumer is changing. This used to be a platitude. Correction. It’s a marketing parlour trick to say that “the consumer has changed.” It’s a parlour trick,...

  • I Want To See Ads!

     “Of course, you want to see ads, you’re in marketing!” That’s not what I mean. Here’s the scene: I’ve been thinking about buying some stuff...

  • Business Transformation. From Marketers to Makers.

    Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you...

  • It’s Not My Job Anymore

    Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component of a proper marketing mix....

  • When TV Becomes an Accessory to YouTube

     Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don’t have to click...

  • Blogger Burnout

    It’s not just blogs. There’s burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long...