All posts tagged "Digital Marketing"
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The New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands when it comes to their...
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Do Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the...
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The Power And Disappointment Of Digital Marketing
Everything is digital. I’ve been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and...
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The Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form...
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The New Convergence
This is not about media convergence. It’s about something bigger. Things change. Things change so fast that sometimes, it’s hard to see it. We tend...
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End Of Blogs
I love my blog. I love your blog. I love blogs. Call me old-fashioned. Loving blogs has nothing to do with me not loving the...
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The Future Of Facebook And The Newsfeed
Do you remember Facebook before the timeline… before newsfeed? I do. I loved the introduction of Facebook’s news feed when it happened. Many were up...
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The Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is...
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The Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at any data points surrounding mobile...
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Where Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: “typically, we brief the digital marketing team after...
