Crushing Corporate Video Content – April 3

The video landscape is evolving. Your audiences live in a digital world, whether they’re employees, prospects or partners. They have shorter attention spans, and they’ve grown to expect choice and interactivity to drive more value out of the content they choose to consume.

Although video can be effective, it’s typically a passive experience for the audience. In today’s digital-first world, it’s about empowering the audience to actively control the content, and providing communication professionals with rich analytics to help make informed decisions.

Elevate your video game with the latest strategies and tools in this session with Cyrus Mavalwala, ABC. Research, best practices and stories from the trenches of corporate video production will give attendees rich insights into:

• The challenges with traditional linear video
• What the evolving video landscape means for communicators
• Which video technologies you need to start integrating today to elevate your content game

Cyrus is an award-winning communication strategist and trainer who has been helping organizations achieve their business objectives for over 20 years. After leading teams at global agencies, Cyrus founded Advantis Communications, a digital communication agency that delivers measurable value by integrating traditional, video and social strategies. At the University of Toronto School for Continuing Studies, Cyrus was one of the founding course developers and instructors of the popular Social Media Strategy and Communications Management Certificate.

Agenda:

• Registration and networking: 6:30 to 7 p.m.
• Presentation and Q&A: 7 to 8:30 p.m.
• Post-event networking: 8:30 to 9 p.m.

When: Tue, 03-Apr-2018 18:30 – Tue, 03-Apr-2018 21:00

Where: 50 Carlton Street, Toronto, ON

Registration fees:

• $15: IABC/Toronto member rate ($16.95 with HST)
• $25: Non-member rate ($28.25 with HST)