MTI

12 Amazing Brand Identity Logos

When you hear the word ‘Brand’ – the layman non marketer assumes that this means a logo. But we marketers know that brand is so much more than that.  That’s not to say that the brand identity of some companies truly does do a great job at demonstrating the essence of the company’s brand or products.

Having seen a few of these examples over the years online – here are some of the best examples we’ve curated so far that use stylized typography:

 fed

Do you see the arrow between the “E” and “x” (in white)?

tostitos

The 2nd and 3rd “T’s” are two people sharing (or fighting over) a tortilla and a bowl of salsa.

EB

A Logo shows what the product does.

Edge Board is handmade chopping board with a unique feature – an edge you can use to gather and slide chopped food, preventing it from spilling on the floor. Here, the product’s initials happily coincide and demonstrate the Edge Board’s feature in a simple but effective fashion.

tour

The world’s most famous bike race. The “R” in “Tour” is a cyclist.
The yellow circle is the front wheel of a bicycle, the “O” is the back wheel.

amazon

The arrow means Amazon has everything from A to Z

Kisses

The gap between the “K” and the “I” is a sideways chocolate kiss.

Tolber

There is a dancing bear above the “ble”.
Toblerone chocolate bars originated in Berne , Switzerland , whose symbol is the bear.

 31

See the ” 31″ embedded in the ” BR”? Thirty one-derful flavors!

NA

Northwest Airlines. The circle is a compass.

The arrow in the upper left corner is pointing..?

PZ

See the gorilla and lioness (in white) facing each other?
AWESOME ~  LOVED this one !

GW

The smiley half face is also a ‘g”.

MB

The emblem for the Milwaukee Brewers.
Baseball glove forms an “M” and a “B”.
This Logo was designed by a college student.

photo credit: HK-DMZ via photopin cc