AMA The Chief Marketer – Navigating a Market with Falling Crude and Dollar
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The Chief Marketer’s job in 2015 is nothing like what it was even a year ago. Modern CMOs are faced with scores of new challenges: customer acquisition and retention online, growing sales with even tighter budgets, shrinking margins, a maze of digital and mobile opportunities. Nonetheless, the outlook is optimistic, according to the CMO Survey conducted in February 2015.
Join us for a cross-industry CMO State of the Union breakfast as our expert panel of marketing leaders discuss:
- The marketing budget: the marketing mix
- How is technology enabling or disabling the organization
- Where are your experts: in house or external?
- What is the role of outsourcing and offshoring?
- The CMO scorecard
- Talent: then and now
Moderator:
Craig Lund, President Marketing Talent Inc and Secretary & Vice President, Mentor Exchange – AMA Toronto
Expert Panel:
Dave Bigioni, VP Marketing – Molson Coors
Clinton Braganza, SVP Marketing, Canadian Banking ‐ Scotiabank
Kirsten Chapman, CMO & EVP, E-Commerce – Indigo Books & Music
Jeff Berry, Senior Director, Research and Development – LoyaltyOne
Brian Miske, CMO – KPMG Canada
Our Sponsor:
Date and time:
7:30 – 8:00 am Networking
8:00 – 9:30 am Panel discussion and Q&A
Venue:
600 King Street West (corner Portland)
Admission Fee:
Non-members: $80
