All posts tagged "Strategy"
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How To Conduct A Key Issues Review
From my consumer-packaged-goods marketing days, I learned the discipline of asking the right questions, before moving to figure out the solution. Strategic Thinkers see “what if” questions...
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How to Drive Innovation Into Your Brand
“Everything that can be invented has been invented.” Charles H. Duell, Commissioner, US Patent Office, 1899 While that quote from 114 years ago may have missed...
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Where Digital Creative Is Different
It was an interesting question. Recently, a marketing professional with a major brand asked me this question: “typically, we brief the digital marketing team after...
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Brand Management: How To Be A Great Brand Leader
It seems that marketing these days is more about “doing” than it is about “thinking”. “Activity Based Marketing” has replaced strategic brand management. Marketers...
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How to Network & Land a Job Using Twitter
Twitter is no longer about getting as many followers as possible. Yes, that is what many of us (including myself) assumed when we first started...
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How To Write A Monthly Report
“You run the brand. Don’t Let the Brand Run You” Every brand should have a monthly report to track how the brand is doing through...
