All posts tagged "Strategy"
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Don’t Pivot Back – Pivot New
This article features an interview with Marketing Talent President Craig Lund and was originally published in CPA Magazine May 22,2020 Some companies have pivoted on...
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How Strategy Can Help Start Ups To Start Right
Entrepreneurs are a different breed They have an energy, that has them running full blast with no time to spare. They have a determination to...
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When Stuck, Small Change is Beautiful
Some people feel stuck when forces make the situation they face seem insurmountable. It doesn’t seem at all beautiful to them. I always begin the...
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Emotional Advertising Must Start With An Emotional Brief
As Brand Leaders are starting to see the value in being more emotionally connected, we see them going to their agencies asking for more emotional...
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CMA presents Building Content Strategy Seminar
On September 23, 2013 ~ The tips, tools and advice you need to build a content strategy Welcome to the world of content marketing; are you...
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What Comes First: The Media Choice Or The Creative Idea?
When I started in marketing, way back in the mid 90s, life was a little simpler because the media and the creative were both under...
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How To Run A Marketing Team
I’ve seen so many marketing leaders over my twenty years in CPG, whether it was my days as a junior marketer observing those I was...
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What Is A “Blowfish” Strategy?
When I talk with Brand Leaders about their problems, one of the first things they say is they don’t have enough Marketing Budget to do...
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How To Work The 5 Types Of Media To Your Advantage
Back in the 1990s, we would have thought the 5 types of media would have been TV, newspaper, magazine, out of home and radio. Life...
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How To Pick Your Ideal Brand Growth Strategy
One of my pet peeves when I was reviewing plans is when I would see “Drive Awareness and Trial” on every brand plan, whether it...
