How Socially Conscious Brands Build Customer Appeal and Profits
April 10th at 7:30am presented by AMA Toronto ~ Increasingly, consumers and customers are buying your brand, not just your company’s products or services. Your customers expect much more than a great product at a fair price and will judge you by your social track record. A sustainable and responsible brand has become not just good for society but also essential for your business success.
Join us on the morning of Thursday, April 10 for a discussion on how companies can integrate a social conscience, sustainability and innovation into their brands, and the impact this approach has had on profits and market share.
- How RBC has integrated corporate social responsibility to create shared value with their consumers, employees, communities and shareholders
- How Bullfrog Power has become a leader in green energy and partnered with well-known brands
- How Zipcar uses corporate social responsibility to fuel business success
- Enlightening insights from Globescan’s international client base, and research on consumers and the future of sustainability
Moderated by Peter Henderson, Managing Director of Ideovation, you won’t want to miss this opportunity to learn from some of our community’s most dynamic corporate responsibility leaders.
Panelists:
Chris Coulter, co-CEO, Globescan
Christian Demers, General Manager, Zipcar
Lynn Patterson, Director, Corporate Responsibility, RBC
Anthony Santilli, VP, Commercial Sales and Marketing, Bullfrog Power
Date: Thursday, April 10, 2014
Time: 7:30am – 7:45am – registration, breakfast and networking
7:45am – 9:30am – panel discussion
Where: The Spoke Club, 600 King Street West, 2nd Floor
Cost (tax not included):
$50 AMA Members and Students
$80 Non-members
