From Rich Data To Big Data: Tackling The Latest Trends In Market Research
Nov. 13, 2013 ~ Getting to know your customers should be easier than ever. Today’s market researchers are armed with powerful new techniques, endless streams of insight-laden data, and innumerable ways to connect deeply with customers. So why does this wealth of opportunity leave so many researchers drowning in information?
Through a lively roundtable discussion, our experts will explore the hottest topics in market research, from moving qualitative interviewing online, to using social media to communicate with consumers and respondents, to wrestling big data to the ground.
Join us November 13 and learn from Toronto’s brightest marketing research practitioners as they guide you through the very latest methodologies of capturing consumer opinion and gaining insight.
Our expert panel includes:
Mike Farrell (moderator)
Senior Vice President of Research & Strategic Insight, Conversion Marketing
Dominic Atkinson
Executive Director, DIG Insights
Prof. Markus Giesler
Schulich School of Business, York University
Scott Megginson
President, Millward Brown Canada
Annie Pettit
VP of Research Standards, Research Now
Editor in Chief, Vue Magazine
Date:
Wednesday, November 13, 2013
Time:
7:30am – 8:00am – Breakfast & networking
8:00am – 9:30am – Roundtable discussion and Q&A
9:30am – 10:00am – Conclusion & networking
Where:
The Spoke Club, 600 King Street West, Toronto ON M5V 1M3
Cost (tax not included):
$50 Members
$50 Students
$80 Non-members
