How a Pop-Up Marketing Team Saves Money, Reduces risk and Increases speed to market.

Curated By MTI Staff on September 1, 2015

If you have ever been faced with a new initiative or project, whether its launching a new website, re-branding the company or perhaps creating an entirely new line of business, the task is rarely something that your standard marketing team can handle.

What are your options?

Farm it to the Ad Agency or External Vendor
Keep it in house and tell your team to suck it up.

These two options have major issues:

Cost is extreme

Team Burn Out can be costly to the existing business as staff end up needing sick or stress leave because of the work load.

Risk losing good people

At Marketing Talent, we have mastered the art of building custom teams with all of the expertise required to get a project done right and fast – at a fraction of the cost to outsourcing the project. Better yet – we parachute the team onsite so they truly get a chance to live and breath your business. Think of all the conference calls you can avoid!

Here’s an example of one of our extremely successful projects:

Our client is a Global Logistics company with a managed services division supporting a Federal Agency.

The company managed a service of the government which provided consumers important information and instructions for importing specific goods and the necessary documents to do so.

Historically the business primarily utilized a call center model. The business was extremely sensitive to currency fluctuation, which proved to be a huge challenge when a currency moved closer to US Dollar parity.

The problem:

When the dollar hit parity, Call Center volume quadrupled as demand to import goods skyrocketed.

This posed severe capacity issues for the call center and resulted in extremely high employee turnover & burnout as well as excessively long wait times for callers.

The website was poorly designed and was not doing its part in managing consumer inquiries. The Ad agency made a proposal that was in the 7 figure range and was simply not a financially viable option.

The Solution:

MTI proposed building an in-house team of interim marketing professionals who would each bring specific expertise to develop the online strategy, project management, writing, analytics and execution of the web portal build.
MTI provided an Interim Director of Marketing to act as the project lead, and provided an Online Strategist, Copywriter, Business Analyst and Marketing coordinator to complete the team.

The Result: Faster Completion, Much Lower Cost & Better Outcome

Our in house marketing department parachuted into the company and in a manner of weeks had the project fully underway. The end result was a completed launch 6 weeks ahead of the timeline proposed by the Agency of Record and at a cost just over 1/3rd of the original price quoted by the Agency.

The company was so thrilled with the project that they decided to hire our Interim Marketing Director as a full time employee!

If you want to save some of your budget, keep the sanity of your existing team members and become a much more nimble organization, we would love to chat with you to talk about your business and how we can add some flexibility to how you grow.

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