Marketing Talent Inc

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Marketing Director
Date Added
13/09/2017
Location
Huntersville
Type
Direct Hire
Salary
0
Experience Required
10 Years
Job Id
484
Job Contact
Amy Stein
Email


Our client is looking for a Marketing Director to develop strategic marketing plans to achieve corporate objectives for products and services.

Job Summary:

  • Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
  • Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Develops and manages marketing operating budget.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Evaluates and recommends distribution channel development programs.
  • Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.
  • Serves as liaison with outside agencies on ongoing promotional campaigns.
  • Oversees development and production of promotional and collateral materials.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitive products and marketing activities.
  • Oversees development and maintenance of customer database.
  • Establishes and maintains relationships with industry influencers and key community and strategic partners.
  • Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
  • Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

  • Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

Supervisory Responsibilities:

Directly supervises 3 to 4 employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

 

 

 

 

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