Marketing Talent Inc

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Marketing Director
Date Added
03/05/2017
Location
Charlotte
Type
Direct Hire
Salary
0
Experience Required
7 Years
Job Id
455
Job Contact
Amy Stein
Email


Our client is looking for Director of Marketing to provide vision and leadership for all marketing-led initiatives. This position is essential in creating new customers and innovation. The Director of Marketing will drive the vision for key functional areas including marketing, communications, product marketing, sales enablement, demand generation, brand, and marketing operations. Reporting to the CEO, the Director of Marketing owns all things marketing on a global basis. Setting the road map and leading the strategic direction of marketing, the Director of Marketing’s main goal is to achieve aggressive business and financial growth and retention goals.

Job Summary:

  • Accountability for marketing return on investment, creating new customers (both guests in our stores, and new franchise owners), improving brand awareness, and improving quality of all communications
  • Drive all marketing and product marketing instituting best in class demand-generation practices that drive revenue growth
  • Creating a clear marketing strategy that encompasses all marketing segments.
  • Creating and institutionalizing best-practice processes, and continuously innovating to take the company to new heights
  • Collect and analyze data on consumers, markets, and competitive dynamics to drive marketing initiatives
  • Assessing new marketing opportunities for generating business
  • Keeping up-to-date with industry and technological changes that impact the business

Competencies:

  • Well-rounded B2C technology marketing experience with extensive experience driving product marketing strategy, demand generation strategy, marketing communications strategy and much more
  • Advanced knowledge of best practices in B2B marketing, digital marketing with a heavy emphasis on process, measurement, and analytics
  • Proven track record of developing and executing successful demand generation programs in a high growth company environment
  • Experienced in creating, implementing and refining successful demand generation strategies. Including content marketing, SEO, PPC, email, and events
  • Ability to build strong relationships at all levels of the company
  • Exemplary verbal, writing, and editing skills
  • Understanding of all aspects of print, promotional, and media outlet production
  • Knowledge of Adobe Creative Suite programs and an understanding of social media platforms

Required Education and Experience:

  • 5+ years of marketing experience with recent and significant experience in a marketing leadership role
  • Proven track record of success of driving the overall success of a marketing organization
  • Franchising and/or food service experience is highly preferred
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