Global Marketing Trends in Retail Banking and the Canadian Position within this Landscape
Tuesday, February 11th at 7:30am ~ Canadian banking clients have traditionally been both loyal and satisfied customers. However, Financial Institutions are under growing pressure to differentiate and grow their customer base. In an effort to address this challenge, transformational changes are occurring in this marketplace to help drive performance and deliver results.
Our experts will explore the table stakes and marketing innovations required for Financial Institutions to differentiate themselves in a commoditized financial services industry.
Some of the topics that will be discussed are:
- What market innovations can bring differentiation in a commoditized Financial Services industry?
- How have customer expectations evolved over the last years and how this affects retail banking?
- How do Financial Institutions achieve profitability and differentiation in a saturated market?
- What are the competitive advantages today and what will bring competitiveness to the marketplace in the future?
Join us in a lively discussion on global marketing trends in retail banking at a Toronto Chapter American Marketing Association roundtable event in the morning of Tuesday, February 11 at The King Gallery.
Our expert panel includes:
Stephen Gaskin
Vice President, Self Service Customer Experience at Scotiabank
Ray Kong
Executive Vice President, Global Financial Services Leader at Ipsos Loyalty
Chris Stamper
Senior Vice President, Corporate Marketing at TD Bank Group
David Thomas
Editor-in-Chief, Marketing Magazine (Moderator)
Event Details:
Tuesday, February 11, 2014
7:30am-10:00am
The King Gallery
1 King Street West, 3rd Floor
Toronto, ON M5H 1A1
Members and Students: $50
Non-members: $80
