Marketing Talent Inc

CMA presents Building Content Strategy Seminar

cma_logoOn September 23, 2013 ~ The tips, tools and advice you need to build a content strategy

Welcome to the world of content marketing; are you ready to embrace your new role as a publisher? Whether you’re new to content marketing or a veteran of the craft, this seminar will help you launch your strategy. You’ll get a behind-the-scenes look at how one of Canada’s leading content marketing agencies crafts award-winning strategies for some of Canada’s biggest brands.

In this full-day session participants will explore key concepts of the discipline of content strategy and will apply these ideas to a business case.

 

You Will Learn

  • Define the objectives that will drive your content strategy
  • Get to know your audience and their content needs
  • Find out what kind of content you have, if it’s reusable, and what gaps exist
  • Communicate your strategy and get stakeholder buy-in
  • Plan for great content
  • Maintain and measure efforts

 

Key Take-Aways

  • Real-world content strategy examples
  • A toolkit of templates to use when crafting a content strategy back at your own organization
  • An opportunity to get answers to your tough content problems

 

Who Should Attend

  • Writers, editors and web managers
  • Marketing managers and those crafting content for their organizations
  • Agencies looking for a primer on content strategy

 

Date:
September 23, 2013

Time:
9:00 a.m. – 4:30 p.m.

Location:
Advocates’ Society
Suite 1700
480 University Ave
Toronto

Rates:
CMA Member: $645 | Regular: $845
CMA Member, Team*: $595 | Regular, Team*: $795
*Three or more registrations must be received at the same time.

photo credit: thorinside via photopin cc

 

 

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