CMA presents Building Content Strategy Seminar
On September 23, 2013 ~ The tips, tools and advice you need to build a content strategy
Welcome to the world of content marketing; are you ready to embrace your new role as a publisher? Whether you’re new to content marketing or a veteran of the craft, this seminar will help you launch your strategy. You’ll get a behind-the-scenes look at how one of Canada’s leading content marketing agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session participants will explore key concepts of the discipline of content strategy and will apply these ideas to a business case.
You Will Learn
- Define the objectives that will drive your content strategy
- Get to know your audience and their content needs
- Find out what kind of content you have, if it’s reusable, and what gaps exist
- Communicate your strategy and get stakeholder buy-in
- Plan for great content
- Maintain and measure efforts
Key Take-Aways
- Real-world content strategy examples
- A toolkit of templates to use when crafting a content strategy back at your own organization
- An opportunity to get answers to your tough content problems
Who Should Attend
- Writers, editors and web managers
- Marketing managers and those crafting content for their organizations
- Agencies looking for a primer on content strategy
Date:
September 23, 2013
Time:
9:00 a.m. – 4:30 p.m.
Location:
Advocates’ Society
Suite 1700
480 University Ave
Toronto
Rates:
CMA Member: $645 | Regular: $845
CMA Member, Team*: $595 | Regular, Team*: $795
*Three or more registrations must be received at the same time.
photo credit: thorinside via photopin cc
