AMA Toronto Presents: Winning By Giving – The Case For Cause Marketing
Is cause marketing a philanthropic tactic or a business strategy?
Cause marketing is skyrocketing. Funding from cause marketing has more than doubled in the last 10 years. These statistics make it clear that cause marketing pays dividends – no matter what side of the table you’re on.
Hear from our expert panel of leading organizations that represent the ‘gold standard of excellence’. With so many choices and a saturation of “do-good” messages, learn how marketers can deliver the business imperative that pays back.
Moderator:
Geoff Craig, Chief Marketing and Communications Officer, Heart and Stroke Foundation
Speakers:
Christine Lasky, Chief Brand Officer & Vice President, Princess Margaret Foundation
Landon French, President, Canadian Tire – Jumpstart Charities
Mary Deacon, Chair, Bell Let’s Talk, Mental Health Initiative
Paul Joliat, AVP, Philanthropy & Sponsorships, Global Marketing, Sun Life Against Diabetes Campaign
Mark Drager, CEO, Phanta Media and Event Sponsor
Date:
April 27th, 2016
Schedule:
7:30 – 8:00 – registration and networking
8:00 – 9:15 – Panel discussion
9:15-9:30 – Q & A
Location:
The Spoke Club, 600 King Street West
Tickets:
Non-Members: CA$80.00*
AMA Members & Students: CA$50.00*
*Tax & other Fees not included
