AMA Toronto Presents: Omni-Channel Marketing – Understanding Customer Touchpoints and How to Measure your ROI
Delivering a consistent and exceptional customer experience across multiple channels, that’s also based on marketing strategy, data and analytics is a growing challenge. How do you deliver this exceptional experience at every customer touchpoint while understanding how to optimize your results?
AMA Toronto has enlisted a panel of omni-channel experts from various industries to discuss their perspectives on how companies are solving this key business challenge, the current trends in omni-channel marketing, and the impacts of present and future technology innovations.
Topics for discussion:
How to deliver a consistent and exceptional experience to your customer while understanding how to optimize your results
How to blend traditional mass marketing and digital for optimal results
What is trending in Omni-Channel Marketing? Augmented Reality to Mobile Location Analytics
Can an Omni approach provide value in marketing to Millennials?
Panelists include:
Drew Cashmore, General Manager at Walmart Media Group – Drew leads the Walmart Media Group, a new advertising sales and media innovation company for Walmart. In this role, Drew is responsible for leading advertising sales, operations, go-to-market positioning, P&L management, technology, product development, process implementation, and the consolidation of thirteen business units into a single media comp
Kerry Liu, Co-Founder and CEO, Rubikloud – Rubikloud helps retailers monetize their data to power personalized campaigns through the use of advanced machine learning techniques, effectively bridging the gap between marketing automation and retail management consultants.
Michael Campanelli, Co-Founder and CMO, Chillwall.com – Michael is the founder of the global social network Chillwall.com. Michael is a trail-blazer, pioneering ground-breaking customer lifetime management strategies at Lavalife.com, Virgin Mobile & Bell Canada.
Date:
October 18, 2016
Event Time:
5:30pm-8:30pm
Location:
The Spoke Club, 600 King Street West
(For access to the event please use the elevator closest to Starbucks on the ground floor)
Schedule:
Tuesday, October 18, 2016
5:30pm-6:30pm – Registration, drinks and networking
6:30pm-8:00pm – Panel discussion and Q&A
8:00pm-8:30pm – Closing remarks and networking
Registration:
• AMA Member – $50.00 (CAD)
• Non-members – $80.00 (CAD)
