AMA Roundtable – Content Marketing: Should Brands Behave Like Publishers?
Content marketing became a top priority for most organizations in 2013. It is not about pushing a brand message to an audience anymore. As brands understand the strategic value of content, they increasingly recognize the importance of engaging customers in a meaningful conversation and providing relevant content. As they do that, brands are learning to act more and more like publishers. But is it the core competency of a brand to develop content? Our panel of industry experts will discuss the following:
- How does content marketing impact customer acquisition and retention?
- Do we understand the real ROI of content marketing?
- What should be the expectations when measuring success?
- What are the most credible sources of content?
- Should the content creator be compensated on a performance-based model?
- What can brands learn from publishers when it comes to monetizing content?
Bruce Neve, CEO at StarCom MediaVest, Noreen Flanagan, Editor in chief at Elle Canada, Doug Kelly, Managing Director at Strategic Content Lab, and Sabaa Quao, President at Newsroom will be part of the panel. Join fellow marketers for a lively discussion of the effective content marketing strategies at a Toronto Chapter American Marketing Association roundtable event in the morning of Wednesday, May 14 at the Spoke Club.
EVENT DETAILS
Wednesday, May 14, 2014
7:30am – 8:00pm – Breakfast & Networking
8:00am – 9:30am – Round table discussion and Q&A
9:30am – 10:00am – Conclusion & Networking
Location:
The Spoke Club
600 King Street West
Toronto, ON M5V 1M3
Admission Fee:
AMA Members and Students: $50
Non-members: $80
