AMA Toronto Presents: The Chief Marketer – How Canadian CMO’s can Succeed in a Volatile Economy
2016 has seen a promising start of the year for the Canadian economy. With a strong Q1 behind us seeing 3.5% increase in GDP, as well as a strong showing in new jobs – we are outpacing our US counterparts… for now.
We will once again be exploring the February 2016 findings of the Biannual AMA CMO survey results, to find out how the keys themes are impacting Canadian marketers.
Our cross-industry panel includes Chief Marketers & Chief Commercial Officers from BMO, Deloitte, Purolator and Weight Watchers Canada.
Join us for a cross-industry CMO State of the Union breakfast as our expert panel of marketing leaders discuss:
- Optimism about the Economy & Expectations for Critical Customer outcomes
- Social Media Performance & Spending
- Key Areas of Marketing spending
- Staffing & Reporting
- Marketing Leadership – Decision Ownership
When:
Where:
The Spoke Club – 600 King Street West, Toronto, ON M5V 1M3, Canada – View Map
Moderator:
Craig Lund, President Marketing Talent Inc and Secretary & Vice President, Mentor Exchange – AMA Toronto
Expert Panel:
Betsey Chung – Chief Marketing Officer, Personal & Commercial Banking & Global Wealth Management – BMO Financial Group
Ramsey Mansour Vice President, Marketing & Strategy – Purolator Inc.
Mike Nethercott – Partner and Chief Marketing Officer – Deloitte Canada
Andrew Pollock – Vice President Marketing – Weight Watchers Canada
